Score the partners who actually move your ecosystem.
Most Ideal Partner Profiles measure demographics. The behaviors that compound ecosystem momentum are different. Run any partner through six dimensions and 18 questions and see where they really stand.
Start the assessmentStep 1. Set your weights.
Drag the sliders to express which behaviors matter most for your program. Defaults lean Friction heaviest, because operationally hard partners are the silent margin killer. Your call.
Step 2. Name the partner.
Use a label or codename. Nothing is sent anywhere; data stays in your browser. Reuse the same name across quarters to build a trajectory.
Step 3. The questions.
Three questions per dimension. Score on a 1 to 5 scale. 5 always means "better."
Step 4. Results.
Six dimension scores, one recommendation, no fake composite number. Friction can override the recommendation regardless of revenue.
Enter your email once to download the CSV or send the result to yourself. Logged-in cloud save is on the roadmap.
Saved partners and trajectory.
Behavior changes quarterly. The annual IPP refresh is a relic. Reassess every quarter and watch the dimension trajectories shift. Predictability is what vendors actually want from partners.
Why this scoring works.
Most ideal partner profiles fail because they score demographics, not behavior. This framework measures the variables that actually predict ecosystem momentum: movement, ease, mindshare, resilience, ecosystem intelligence, and discoverability. Friction can override the recommendation: a partner who is operationally hard to work with should not get accelerated investment regardless of revenue.
"Your best partners probably do not match your Ideal Partner Profile. That is not a flaw in your top performers. It is a flaw in the IPP."
Martin Pietrzak, Pinch Marketing